This project was conceived as part of the master's degree in Strategic and Creative Brand Management.

The goal was to make a campaign for FCB's social responsibility brand, where we created the concept of making history on and off the field, by the logic that FCB has always had a strong presence in the history of soccer being always at the top 3 in Europe with more championships won, goals and best players.

It has been officially accepted by FCB Fundación and duly authorized to be the 2020 campaign.